Working like a machine?

I love it when marketing campaigns get really creative. It’s not all about free products, either. If they’re going to grab me on my way to work – and heaven-forbid stand in a queue – then they gotta make me smile.

This morning, Nestlé Kit Kat, did just that.

Hopping off the bus at Wynyard I noticed a line forming, leading to a large red vending machine. Free Kit Kats? Yum.

Following successful campaigns in Japan and the UK, a human vending machine was set up to offer lucky passersby the opportunity to stop working like a machine and, ‘Have a break. Have a Kit Kat.’ One poor – yet seemingly very happy – guy was stuck in said-vending machine and it was the consumer’s job to tell him which bar they were after. The only catch was that we had to make him work for it! Choose bars that were high, low, to-the-side… make him reach.

With camera crews all around I thought for sure there’d be more pics online by now, alas, I had to scrounge one from a London-based initiative (see above)… I’m far too self-conscious nowadays to pull out my own camera phone and take a picture. No way! I grabbed my free chocolate bar and ran.

After all, I had work to do.