The amount of invitations editors get sent for launches, lunches and Champagne celebrations is just silly. Silly that is, to those not invited. But there is, most certainly, a ranking order when it comes to press events…I will concede that it would be physically impossible for editors to attend every event and that the novelty of a free lunch can wear thin after time, but I’m still at a stage where invitations addressed to moi get me all giddy.
Be it attending the Tommy TV launch today (tommytv.com) with a bunch of ultra thin, über cool music and fashionados, or grabbing the goodie bags at the launch of a new lingerie label, I still get a thrill at signing my name for Harper’s BAZAAR and indulging in the complementary cocktails.
Next week I have two coffee dates, a lunch at one of our editor’s favourite London restaurants and have even scored a free blow-dry, complete with personal car pickup to take me from work to the salon. Too much? I think not.
Maybe in a few years I’ll become jaded. Maybe the free calories will start to show too clearly on my waistline… maybe the Champagne will begin to give me a headache.
Maybe.
But I hope not.
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