Thursday 11 October 2007

The Issue

In the world of glossy magazines, we live our lives approximately 3 months ahead of schedule. This is because of a little thing called the 'Editorial Calendar' and a big thing called 'Production.' These elements combined equal fast-forward - and it can get exhausting.
It can also be lots of fun. When it's cold outside you can be thinking warm thoughts as you plan out a summer issue, and when you're feeling low at summer's end (in the northern hemisphere at least) you can be cheered up with the organising of December's Christmas issue. Like now... there's nothing that puts a smile on my face more than seeing red and green in the office, and chocolate gift boxes, and candy canes, and bows and ribbons and all the trimmings! Although, these products are all lying around Country Living's office space, at BAZAAR (across the hall)we're showcasing couture classics and children's toys that cost more than my yearly salary -which I suppose isn't too hard given my internship only pays 100 pounds a week!

But with the weather turning, and deadlines looming, it's hard to avoid getting run down. Most people in the office arrive around 9.30am, skip lunch and then work through until well after the sun has set (which in London at the moment is around 7.30pm)... Long days. I know there are occupations that demand more hours, and even ones more physically taxing, but it does make me question: why all the stress? After all, magazines service PR, not the ER. And yet the pressure put on those in the industry is enormous. Our bookings editor quite nearly made herself sick with stress today over confirming a model and her flight for a shoot we're doing next week... the model was toying over the job based on whether or not she would be flying business class or not. This waif-like 19 year-old was literally holding our BE to ransom - over extra leg room!

For those who judge glossies harshly for merely being paper-waste advertorials, I urge them to walk a day in an editor's Manolos... they'll feel more strain than simply blisters.

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